Discover the Polaire World

For more than 20 years, Polaire has been supporting drivers and professionals with automotive equipment and accessories designed to make their daily commutes easier.

As a specialist in winter solutions, transportation, and vehicle equipment, Polaire offers a wide range of products: snow chains and snow socks, roof racks, roof boxes, bike racks, equipment for utility vehicles, wheel accessories, and car care solutions.

In this section, discover the Polaire universe, our expertise, and all our tips for choosing and using your gear more effectively.

Polaire Mag: Tips, News, and Automotive Expertise

Check out our articles in Polaire Mag on automobiles, winter gear, and transportation solutions.

Our experts are here to assist you with practical guides, usage tips, new product information, and regulatory updates to help you prepare your vehicle and choose the equipment that best suits your needs.

Snow chains or snow socks? How should you equip your vehicle for a ski trip? What regulations apply in the mountains? How do you choose the right roof racks or easily transport your bikes and luggage?

Polaire Mag answers questions from drivers and industry professionals through various sections: tips, news, innovations, legislation, and products.

Discover Polaire's history and expertise

Polaire is a French brand owned by the Joubert Group that specializes in automotive equipment and accessories and operates in the automotive, leisure, and professional equipment markets.

As a partner to automakers and major retailers, Polaire develops solutions tailored to a wide range of vehicles and uses.

Innovation, technical expertise, and market knowledge are at the heart of our approach, enabling us to offer practical, high-performance equipment tailored to the needs of both drivers and professionals.

Discover the history of Polaire, our expertise, and the innovations that enable us to support your travels, from the city to the mountains.

With Polaire, carry everything, no matter the weather.