Auto shows serve as major showcases for innovation and development in the industry. They allow companies to present their new products and network with industry professionals.
Polaire The Joubert Group’s presence at Equip Auto and Solutrans 2023 perfectly illustrates this momentum. The company participated in these two major events to showcase its solutions for winter equipment and transportation.
In addition, these trade shows gave Polaire – Joubert Group the opportunity to showcase its innovative products. The team was able to meet with industry stakeholders and learn about the latest trends in the automotive and transportation industries. This participation increased the company’s visibility among professionals and its partners.
Equip Auto 2023
Equip Auto, France’s leading B2B trade show, was held in Lyon this year, from September 28 to 30, 2023.
Our Polaire – Joubert Group team set up shop in the heart of the Village du Pneumatique. This immersive presence reinforced our company’s position as an innovator in the automotive aftermarket. By exploring the event’s 30,000 m², the 605 brands and exhibitors, and the more than 10 international pavilions, the team was able to identify the latest industry trends—a crucial insight for our future roadmap.
Products and Innovations at Equip Auto
In addition to snow chains, we have unveiled a complete line of winter equipment, transportation and securing solutions, and maintenance products.
The Polaire Premium e9 drew particular attention with its 9-mm self-tensioning links and compatibility with electric vehicles, offering a reliable solution for winter driving. Live demonstrations and interactive workshops gave visitors the chance to discover this new product! In addition, our team took advantage of this opportunity to gather direct feedback from potential users. These exchanges have helped fuel our commitment to continuous improvement.
Building on the positive experience at Equip Auto, the Polaire – Joubert Group team headed to Solutrans, the biennial road and urban transportation trade show, which took place in Lyon from November 25 to 20, 2023. This transition has further strengthened our interest. Furthermore, Solutrans immerses us even more deeply in the world of heavy-duty trucks and transportation solutions.
Solutrans 2023
Heavy Equipment at Solutrans 2023
Winter Solutions Polaire for Heavy-Duty Vehicles
At Solutrans, our winter equipment for heavy-duty trucks took center stage. Products such as the Easy Grip Evo for Heavy-Duty Trucks and the Polaire Essentiel Truck particularly caught visitors’ attention. They showcase Polaire’s expertise in designing solutions tailored to the needs of the trucking industry.
The five main themes of the trade show focused on the energy transition. They highlighted the current challenges facing the transportation industry. Today, the search for more sustainable solutions plays a vital role in the sector.
At the same time, several conferences were also held as part of the event. They focused in particular on urban delivery, new energy sources, tires, retrofitting, and onboard intelligence. These conferences gave our sales team Polaire – Joubert Group a better understanding of market trends. Furthermore, they facilitated discussions with numerous industry experts.
Products for Heavy-Duty Vehicles at Solutrans
We proudly presented our lineup for heavy-duty trucks, highlighting products such as the Polaire Steel Truck front snow chain and the Show7 snow sock. The team took the opportunity to explain the benefits of each product. These products prioritize the safety and performance of heavy-duty trucks, helping to make travel easier both in the city and on the open road.
Modular Roof Rack: Polaire Ezy Rack
One of the highlights of our participation at Solutrans was the sneak preview of our Polaire Ezy Rack modular roof rack.
This patented innovation is developed and manufactured in France. It quickly caught the attention of industry professionals. Its ingenious design and modularity are its main strengths.
In addition, our sales team was on hand at the booth to showcase this new solution. They also explained the various stages of its development.
Finally, we highlighted our commitment to sustainability. We also showcased the high-quality materials used to manufacture this innovative roof rack.
Joubert Group at Equip Auto and Solutrans 2023
In conclusion, Polaire – Joubert Group’s participation in Equip Auto and Solutrans 2023 was a resounding success.
These trade shows were more than just a showcase for the company’s products; they served as catalysts for innovation, continuous learning, and the establishment of key connections within the automotive industry.
As a leading provider of winter equipment and transportation solutions, we have demonstrated our commitment to excellence and our contribution to shaping the future of the automotive industry.