{"id":19158,"date":"2026-10-05T18:09:59","date_gmt":"2026-10-05T18:09:59","guid":{"rendered":"https:\/\/www.polaire.eu\/conseils\/polaire-joubert-group-in-the-spotlight\/"},"modified":"2026-10-05T18:09:59","modified_gmt":"2026-10-05T18:09:59","slug":"polaire-joubert-group-in-the-spotlight","status":"publish","type":"post","link":"https:\/\/www.polaire.eu\/en\/news\/polaire-joubert-group-in-the-spotlight\/","title":{"rendered":"Polaire &#8211; Joubert Group in the Spotlight"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Recently, we&#8217;ve been featured in a few news articles. We&#8217;ve compiled a list of some of them, which you&#8217;re welcome to read as much as you like!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Radio Show &#8211; Sud Radio, &quot;On parle Auto&quot; segment<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Every Saturday morning, journalists Laurence Peraud and Jean-Luc Moreau host a segment on SUD Radio\u2014On parle Auto\u2014called \u201cParlons Pneus \/ Parlons Bien,\u201d which focuses on the latest automotive news.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Our brand director Polaire, Xavier-Pierre Jourdan, appeared on this show on Saturday, December 18.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Now that the Mountain Law has gone into effect, Mr. Jourdan was able to offer listeners advice on how to properly equip their vehicles with snow chains or snow socks: prices, usage, installation, removal, etc.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here is an excerpt from the show:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Chronique SUD RADIO - Parlons Pneus \/ Parlons bien (interview Polaire)\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/0dutOXm5nio?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Press Article &#8211; Joubert at Solutrans <\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le Journal du Pneu came to meet our team at the 2021 Solutrans trade show.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&quot;<strong><strong>Although<\/strong> the Joubert Group has become one of Europe&#8217;s leading snow chain manufacturers over the past 15 years, it <strong>actually<\/strong> started out far removed from this specialty <strong>before<\/strong> diversifying its expertise.<\/strong>&quot;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In 1928, in Ambert, in the Auvergne region, Auguste Joubert began weaving. A farmer by trade, he took advantage of the stream near his farm. There, he set up his first looms. \u201c<strong>He thus began manufacturing cords and laces. Later, he sold them at nearby markets.\u201d<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Polaire has been a brand of the Joubert Group since 2013. <strong>First and foremost<\/strong>, we specialize in equipment and accessories designed <strong>primarily<\/strong> for the automotive market. <strong>In addition<\/strong>, we are <strong>also<\/strong> active in the sports and leisure sectors, <strong>as well as<\/strong> in the DIY market.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"http:\/\/https:\/\/journaldupneu.com\/produits\/joubert-se-montre-a-solutrans\/\">I&#8217;m reading the article on this topic<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"http:\/\/https:\/\/journaldupneu.com\/produits\/joubert-se-montre-a-solutrans\/\"> <\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"http:\/\/https:\/\/journaldupneu.com\/produits\/joubert-se-montre-a-solutrans\/\"><strong>Press Article &#8211; Mountain Law: A Few Tips for Choosing the Right Removable<\/strong><br><strong> Equipment<\/strong><\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The newspaper *La Montagne* examined the <a href=\"https:\/\/www.blog.polaire.eu\/legislation-17\/loi_montagne_ii_une_nouvelle_signalisation_entre_en_vigueur-62.html?go=articles\">Mountain Act II<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Although a grace period has been announced for this winter, the Mountain Act II applies from November 1 through March 31.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In light of this, the newspaper\u2019s team came to meet with us. They wanted to learn more about Joubert, a company that specializes in removable anti-slip flooring.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Can I put chains on my vehicle? How much does it cost? <a href=\"https:\/\/www.lamontagne.fr\/clermont-ferrand-63000\/actualites\/loi-montagne-quelques-conseils-pour-bien-choisir-vos-equipements-amovibles_14037287\/\">I&#8217;ll check out the article on this topic<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"http:\/\/https\/\/journaldupneu.com\/produits\/joubert-se-montre-a-solutrans\/\"><strong>Press Article &#8211; <\/strong><\/a><strong>Joubert Hopes to Increase Its Business by 30% in the Puy-de-D\u00f4me Department<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Joubert Group has experienced strong growth in recent months, largely due to the implementation of the <a href=\"https:\/\/www.blog.polaire.eu\/legislation-17\/loi_montagne_ii_une_nouvelle_signalisation_entre_en_vigueur-62.html?go=articles\">Mountain Act II<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For the second time, the staff of the newspaper *La Montagne* came to meet with us at the Group&#8217;s headquarters in Ambert (63).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.lamontagne.fr\/ambert-63600\/actualites\/equipements-hivernaux-la-societe-joubert-espere-augmenter-son-activite-de-30-dans-le-puy-de-dome_14037314\/\">I&#8217;m reading the article on this topic<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Recently, we&#8217;ve been featured in a few news articles. We&#8217;ve compiled a list of some of them, which you&#8217;re welcome to read as much as you like! Radio Show &#8211; Sud Radio, &quot;On parle Auto&quot; segment Every Saturday morning, journalists Laurence Peraud and Jean-Luc Moreau host a segment on SUD Radio\u2014On parle Auto\u2014called \u201cParlons Pneus [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6852,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"ep_exclude_from_search":false,"footnotes":""},"categories":[408],"tags":[],"class_list":["post-19158","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Polaire: The Joubert Group in the Spotlight<\/title>\n<meta name=\"description\" content=\"Learn more about the Joubert Group through Polaire, its expertise, its know-how, and the innovations that are shaping its growth.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.polaire.eu\/en\/news\/polaire-joubert-group-in-the-spotlight\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Polaire: The Joubert Group in the Spotlight\" \/>\n<meta property=\"og:description\" content=\"Learn more about the Joubert Group through Polaire, its expertise, its know-how, and the innovations that are shaping its growth.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.polaire.eu\/en\/news\/polaire-joubert-group-in-the-spotlight\/\" \/>\n<meta property=\"og:site_name\" content=\"Polaire\" \/>\n<meta property=\"article:published_time\" content=\"2026-10-05T18:09:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.polaire.eu\/wp-content\/uploads\/2022\/02\/projecteurs.png\" \/>\n\t<meta property=\"og:image:width\" content=\"670\" \/>\n\t<meta property=\"og:image:height\" content=\"634\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"wpadminpolaire\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"wpadminpolaire\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.polaire.eu\\\/en\\\/news\\\/polaire-joubert-group-in-the-spotlight\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.polaire.eu\\\/en\\\/news\\\/polaire-joubert-group-in-the-spotlight\\\/\"},\"author\":{\"name\":\"wpadminpolaire\",\"@id\":\"https:\\\/\\\/www.polaire.eu\\\/#\\\/schema\\\/person\\\/7de9b0b298de28af0d1a089239e0444a\"},\"headline\":\"Polaire &#8211; 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