{"id":7024,"date":"2026-05-21T17:56:56","date_gmt":"2026-05-21T17:56:56","guid":{"rendered":"https:\/\/www.polaire.eu\/our-history\/"},"modified":"2026-09-09T15:59:37","modified_gmt":"2026-09-09T15:59:37","slug":"our-history","status":"publish","type":"page","link":"https:\/\/www.polaire.eu\/en\/our-history\/","title":{"rendered":"Our History"},"content":{"rendered":"\n

Polaire: Automotive accessories for all your trips<\/strong><\/h2>\n\n\n\n

Polaire is a French brand of equipment and accessories for the European automotive, sports\/leisure, and DIY markets.<\/p>\n\n\n\n

As a partner to numerous automakers and the leading French and European players in its markets, Polaire offers a wide range of products to suit every budget and every type of vehicle: polyurethane, fabric, and metal snow chains; roof racks; roof boxes, bike racks, wheel covers, anti-theft devices\u2026 as well as equipment for professionals (traction systems for heavy-duty vehicles, forestry machinery, and snow removal vehicles, and utility roof racks).<\/p>\n\n\n\n

From the city to the countryside, from the coast to the mountains, for more than 20 years, Polaire has been supporting and making daily life easier for many drivers.<\/p>\n\n\n\n

With Polaire, travel without limits: CARRY EVERYTHING, IN ANY WEATHER.
Since 2013, Polaire has been a brand of the Joubert Group.<\/p>\n\n\n

\n
\"Voiture<\/figure>\n<\/div>\n\n\n

Our Automotive Expertise<\/strong><\/h2>\n\n\n\n

Technical<\/strong>
Expertise:<\/strong> Research, design, development, production, and sourcing of innovative products, supported by a high-performing engineering department. We are a member of the BNA (Automotive Standards Bureau) as the French expert for European committees.<\/p>\n\n\n\n

Business<\/strong>
Expertise:<\/strong> We offer comprehensive product lines in each of our strategic business areas, thanks to our market expertise. For private-label products, our customized service can address specific technical and marketing needs.<\/p>\n\n\n\n

Customer<\/strong>
Service<\/strong> With an integrated and dedicated sales force, we support our customers through product training, in-store information, promotional events, and merchandising. We provide you with efficient and responsive after-sales service and logistics.<\/p>\n\n\n\n

Polaire, a brand of the Joubert Group<\/strong><\/h2>\n\n\n\n

Since 1928, the Joubert Group<\/a> has created and produced hundreds of innovations<\/strong> that support and make everyone's daily lives easier<\/strong>.<\/p>\n\n\n\n

The Joubert Group\u2019s expertise in the design and manufacture of technical products (nets, straps, tensioners, injection-molded or overmolded parts, snow chains, automotive accessories, etc.) has already earned the trust of numerous manufacturers, distributors, and industrial companies.<\/p>\n\n\n\n

With a presence in Europe, Asia, North Africa, and the United States, nearly 1,000 employees work every day to make Joubert a leader in its field.<\/p>\n\n\n\n

The Joubert Group is MORE THAN TEXTILE<\/strong>:<\/p>\n\n\n\n

\u2022 A wide range of technical skills<\/strong> and expertise<\/strong> in the manufacture of textiles, plastics, and assemblies, which we put to work for our customers to meet their specific technological and performance needs.
\u2022 State-of-the-art industrial facilities (4 production sites in France, Tunisia, Malaysia, and Morocco), constantly updated to ensure ever-greater efficiency<\/strong> and flexibility<\/strong>.
\u2022 A company on a human scale, innovative,<\/strong> and firmly focused on the international market.
\u2022 A dynamic and enthusiastic<\/strong> team of employees who actively contribute to the group\u2019s growth with joy and dedication.<\/p>\n\n\n\n

Innovation, research, and development\u2014combined with an ISO 9001- and IATF-certified quality system\u2014ensure our customers' satisfaction.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

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